Top 8 Most Common Label Materials for Products in Jars and Bottles

When it comes to packaging products, especially those that are in jars and bottles, understanding the various types of label materials available is essential. Labeling products can not only help make them more attractive on store shelves but also add important information such as the product’s origin, ingredients list, or expiration date. But with so many different materials and adhesives for labeling your own product containers, which one should you choose?

In this blog post we’ll explore eight of the most common labels for jars and bottles used by business owners and marketers – helping take some of the guesswork out of creating a professional looking package for your customers!

1. Paper Labels

Paper labels are the most common type of label used on products, and for good reason. They are cost-effective, versatile, and easily customizable. Paper labels come in a variety of finishes such as gloss, matte or uncoated, making them suitable for any product labeling needs. They can also be printed with various types of ink such as water-based, solvent-based, or UV-cured ink, making them ideal for labeling products that may come into contact with moisture or heat. Paper labels can be applied using various adhesives, including permanent, removable or repositionable options, depending on the product and its intended use.

2. Plastic Labels

Plastic labels are another popular choice for jars and bottle labels. They are durable, waterproof, and can withstand exposure to various liquids and chemicals without smudging or fading. Plastic labels can also be printed with vibrant colors, making them eye-catching on store shelves. Depending on the product’s needs, plastic labels can be made from a variety of materials such as vinyl, polyester, or polypropylene.

3. Clear Labels

Clear labels are a great option for products that have a sleek and minimalist design, or for brands looking to showcase the product inside its packaging. These labels are made from transparent materials such as polyester or polypropylene, giving the appearance of the label being directly printed on the product itself. This type of labeling is particularly popular in industries such as food and beverage, where product visibility is important.

4. Foil Labels

Foil labels add a touch of luxury and elegance to any product packaging. They are made from a metallic material such as gold or silver, and can also be printed with various colors and designs using foil stamping techniques. Foil labels are often used for high-end products like perfumes, wines, and gourmet food items.

5. Recycled Labels

For businesses looking to reduce their environmental impact, using labels made from recycled materials is a great option. These labels can be made from various materials such as paper or plastic and are eco-friendly without compromising on quality or aesthetics. They are a perfect choice for brands that want to showcase their commitment to sustainability.

6. Kraft Labels

Kraft labels have gained popularity in recent years due to their rustic and natural appearance. They are made from brown or recycled paper, giving them a unique and textured look. Kraft labels are often used for products with an organic or homemade feel, such as artisanal food items or handmade beauty products.

7. Holographic Labels

Holographic labels are a great choice for products that want to stand out on store shelves. They are made from a special material with holographic patterns, giving them a three-dimensional and iridescent effect. Holographic labels can be used to add a touch of creativity or playfulness to product packaging.

8. Thermal Labels

Thermal labels are an ideal option for businesses that need to label large quantities of products quickly and efficiently. They are made from a heat-sensitive material that is activated when placed under a thermal printer’s heat. This type of labeling is commonly used in the food and beverage industry, where products must have an expiration date or batch number printed on them.

Benefits of Using Quality Label Materials

Now that we have covered the most common custom jar labels and bottle label materials, let’s explore some of the benefits they offer. Understanding these benefits can help you make an informed decision when choosing the right label material for your product packaging.

  •  Professional Appearance: Quality label materials can greatly enhance the overall appearance of your product packaging, making it stand out on store shelves and catch the attention of potential customers.
  • Durability: Whether your product will be stored in a refrigerator or shipped across the country, using high-quality label materials ensures that they will withstand various conditions without peeling, smudging, or fading.
  • Customization: With a variety of label materials, finishes, and printing options available, businesses can create unique and personalized labels to fit their brand’s aesthetic or highlight important product information.
  • Marketing Tool: Labels are not just for practical purposes; they can also serve as an effective marketing tool. A well-designed label that catches the eye of consumers can entice them to choose your product over competitors.
  • Versatility: Different types of label materials offer different benefits, making them versatile for various product labeling needs. For example, clear labels for showcasing the product, thermal labels for easy and quick printing of expiration dates or batch numbers, and foil labels for high-end products.


Choosing the right label material is an important decision that can greatly impact your product’s success. The label material should not only fit your budget but also align with your brand’s values and the product’s needs. Whether you opt for paper, plastic, or recycled labels, be sure to consider the benefits of each type to make an informed decision. With a well-designed and high-quality label, your product is sure to catch the eyes of customers and leave a lasting impression.  So, make sure to carefully consider all the options and choose the best label material for your product packaging needs.  Happy labeling!

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